Blog
Meok notes
Stories about social media that start from one link. Guides and thoughts for shops, apps, websites and people growing their own account.
7 posts
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Product
How one link becomes a month of posts
Grind the ink, lift the brush, press the seal. The four steps from the link you give us to posts you can approve.
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Insight
Why a feed you run alone keeps going cold
Monday you're keen, Friday you've forgotten. Five moments when the ember dies, and how to share the fire.
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Insight
Why people actually follow local shops
Not because a shop went viral. Because it keeps turning up, because it's clearly open, and because other people say so for you.
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Insight
Five things we tell ourselves to put social media off
“My customers aren't on it.” “You have to post daily.” Five lines we all say, looked at one by one.
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Insight
How AI can help a small shop with social media
What AI is good at, and what a person should keep hold of. Reading, writing, choosing and tapping, told apart.
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Guide
Warm the cup before you pour
A 3–7 day routine that tells the algorithm you're a real person before your first post. Written for Instagram, TikTok and Threads.
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Guide
How to grow a small account without buying followers
A footpath is made by feet; nobody walks painted footprints. What a small account can do in 10–15 minutes a day.
Use-case guides
Nine articles, each told through the picture that fits its place.
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Apps
An app is a shop built on an island
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Websites
A website is a well-built house in the hills
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Social accounts
A social account is a vegetable garden
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Creators
A creator's account is a street performer's regular corner
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Shops
A shop's feed is a lantern left on in the alley
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Cafés & restaurants
A café's feed is the chalkboard by the door
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Makers & florists
A maker's feed is the studio door left half open
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Salons & studios
A salon or studio feed is the chair you try before booking
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Stays
A stay's feed is the night guests spend before they book
