Today's cup
A soft, low-acid bean today. The window seats fill first in the morning.
Walking down an alley, your feet slow when a handwritten board stands at a door. Today's soup, today's cake, a few plates just for today. The board says what it's like inside and asks whether you'd like to come in. These days people walk through screens rather than streets. The feed is the board by the door.
Why a chalkboard
Before going in, people have half decided: what to eat today, whether this is the place. The chalkboard is what settles that.
The board is wiped and rewritten daily, so people read it fresh each time. It's fine to show the same plate again in another day's light.
- The board by the doorToday's post
- Today's menuA photo of today's plate
- The window seatA frame of the atmosphere
- The queuePeople who save and share
A well-written board makes a place sound good before you've looked inside. The lettering needn't be big; it just needs to be today's.
What to write on the board
Don't stop at one photo of the menu. Turn each plate into a story.
Today's plate
The plate going out today, in its best light.
The moment it's ready
Steam rising, sauce being poured. The photo stands in for the smell.
The kitchen's hands
The hands prepping ingredients and standing at the heat.
The window and seats
The seat you'd want, the window on a rainy day.
Limited and sold out
Today only, till it's gone. Only what's confirmed.
A regular's line
One permitted review line as a clean card.
Today's bowl
Cold buckwheat noodles in broth. The cucumber is sliced fresh each morning.
On rainy days
On rainy days the warm teas go out first. Sit by the window and you can hear the rain.
Sample posts · not real shops or services
If you're thinking…
What café and restaurant owners say most.
“I have no time for photos at the busy hours”
One a day is enough. We write the words to go with it.
“The menu changes a lot”
Just say what this week's menu is, in words. We rewrite the posts to match.
The rhythm of rewriting the board
Three or four a week is enough: this week's menu on Monday, the kitchen on Wednesday, weekend seating on Friday.
The days are an example. Match them to the days the menu changes and material appears by itself. This pace is a rule of thumb, not a guarantee of results.
The common mistake
The one we see most often.
What Meok does
A menu link or a few photos gets you started.
It reads the menu and the moodFrom one link: what you sell, who comes, how it sounds.
A story for every plateEach menu item becomes part of a month of posts.
Your real photos firstWe use the plate photos you upload first.
Confirmed prices and hours onlyLimited quantities, prices and hours are written only when confirmed.
Your voice, as you choosePolite, formal or casual, as you choose, and closer the more you fix.
Just choose today's plate. We'll write the board.
