Use cases
Meok, in your place
App, website, account or shop: each place you look after has its own reason to be on social media. Pick yours and see the picture that fits it, and what Meok does.
- Nine places
- Reasons told as pictures
- Yours could be next
What I made
Maybe you don't lack customers. They just don't know the way yet.
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Apps
An app is a shop built on an island
Without boats going back and forth, nobody knows the island is there. Posts are the boats.
Read
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Websites
A website is a well-built house in the hills
With no path, nobody knocks. Every post is a stepping stone on the way to the door.
Read
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Social accounts
A social account is a vegetable garden
Water poured all at once runs off. Water given little and often reaches the roots. New or resting, an account can grow again.
Read
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Creators
A creator's account is a street performer's regular corner
Same spot, same hour, and people who passed once stop the next time. We write the month in your voice; you do the tapping.
Read
Where I open
A place that has opened its door can open one on the feed too.
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Local shops
A shop's feed is a lantern left on in the alley
Feet slow down at a lit window. News this week says one thing: we're open.
Read
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Cafés & restaurants
A café's feed is the chalkboard by the door
An empty board and people walk past. We help you write today's plate on it.
Read
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Makers & florists
A maker's feed is the studio door left half open
People who have seen the hands at work read the price differently. Show the making, not only the finished piece.
Read
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Salons & studios
A salon or studio feed is the chair you try before booking
A first visit is hard because it's unknown. Sit in the chair through the feed first, and the visit gets lighter.
Read
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Stays
A stay's feed is the night guests spend before they book
Booking sites show rooms and prices. The feed shows the evening, right down to when the courtyard lantern comes on.
Read
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Not on the list?
Give us a link and we'll read it
That's fine. From one link Meok reads what a place does and writes a month to match.
Start
At a glance
The picture for each of the nine places, what to post first and what to avoid, in one table. Tap a place to read its article.
| Place | The picture | Post first | Avoid | Example days |
|---|---|---|---|---|
| Apps | An app is a shop built on an island | One screen, one story · Updates, in your customer's words | Posting only update notices | Tue, Thu |
| Websites | A website is a well-built house in the hills | A line from the site, moved outside · The frequently asked | Throwing out only the link | Mon, Wed, Fri |
| Social accounts | A social account is a vegetable garden | Today's one photo · A post that teaches | Changing the seedlings mid-watering | Tue, Thu, Sat |
| Creators | A creator's account is a street performer's regular corner | A first hello · A series with a name | Counting followers every day | Tue, Thu, Sat |
| Local shops | A shop's feed is a lantern left on in the alley | Today's display · The owner's hands | Posting “we're open” once and stopping | Mon, Wed, Sat |
| Cafés & restaurants | A café's feed is the chalkboard by the door | Today's plate · The moment it's ready | Posting only a photo of the menu | Mon, Wed, Fri, Sat |
| Makers & florists | A maker's feed is the studio door left half open | Out of the kiln · The hands at work | Posting only finished pieces | Tue, Thu, Sun |
| Salons & studios | A salon or studio feed is the chair you try before booking | A look around · Meet the stylist or teacher | Posting only before-and-afters | Mon, Wed, Fri |
| Stays | A stay's feed is the night guests spend before they book | The room at its best hour · Breakfast | Posting only discounts when rooms are empty | Tue, Fri, Sun |
Keep reading
How a link becomes a month of posts, and the lines that make us put social media off.
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Product
How one link becomes a month of posts
Grind the ink, lift the brush, press the seal. The four steps from the link you give us to posts you can approve.
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Insight
Five things we tell ourselves to put social media off
“My customers aren't on it.” “You have to post daily.” Five lines we all say, looked at one by one.
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Insight
Why a feed you run alone keeps going cold
Monday you're keen, Friday you've forgotten. Five moments when the ember dies, and how to share the fire.
